The Indie Author Game Plan

INTRODUCTION

(Hi Pen & Prosper subscribers! Delport and I decided we’d share my indie author guide here on Substack as an added bonus to those of you who have supported us. I’ll be posting a chapter every now and then. There are 21 in total. Feel free to ask questions in the comments!)

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THE INDIE AUTHOR GAME PLAN (updated, 2025)

by JT Lawrence

INTRODUCTION

Welcome to the Indie Author Tribe!

Here at Fire Finch Press Ltd HQ we’re thrilled to have you with us, and we’re looking forward to guiding you through what we know can be a rather overwhelming experience — but with the right knowledge and chutzpah you’ll see that self-publishing is one of the most thrilling and meaningful journeys a writer can make.

I’m Janita, and I’m going to teach you the lessons I’ve learned over the past ten years in the independent publishing industry.

Hopefully I’ll save you some of the school fees I’ve paid over the course of my 35+ book career, from starting as a daunted beginner to becoming a full-time author, an Amazon Kindle Unlimited All-Star with more than a hundred million pages read, a Franschhoek and Kingsmead Literary Festival speaker, and a USA Today Bestseller.